Lead Generation

What does BizGain do?
BizGain helps Small Businesses with Lead-Generation using Online Marketing channels such as Search (Google, Bing and Yahoo), Social (Facebook & LinkedIn) and Display Ad-Networks (Google Display, Yahoo Right Media, AOL).

What is Lead-Generation On-Demand?
Many Small Businesses such as yours, want to run marketing campaigns seasonally and hence cannot afford to hire full-time marketing professionals to run Internet Marketing and lead-generation campaigns. Finding reliable freelancers at affordable cost at the right time is a challenge. Businesses can simply hire BizGain’s Professional Services to generate Online leads only when they really need them (On-Demand) at a fraction of the cost of hiring dedicated resources but still be guaranteed of receiving the highest quality of service.

How does BizGain generate Leads?
BizGain’s expert Professional Services (PS) team, do extensive campaign planning and use predictive algorithms to determine the efficiency Online Marketing channels such as Google Search, Bing Search, Yahoo Search, Facebook Ads, LinkedIn Ads and Google Display Network. Once appropriate channels are identified, they create contextually targeted Ads in Google/Bing/Yahoo, Remarketing Ads and Display Ads in Google Display network and Profile based Ads in Facebook and LinkedIn. These Ads help generate user traffic to the business website or customer designed landing pages with lead capture widgets. When users interact with the widgets, leads are captured and presented along with channel performance metrics in the BizGain dashboard. for businesses to access.

How is Social Media Advertising used to generate Leads?
Social networks such as Facebook and LinkedIn have over 800 million and 100 million users respectively. They also have very deep and accurate profile information of most users such as age, gender, location, preferences, interests, education and work experience. This is immensely useful in creating targeted Ads for your business. These relevant users will be landing at your website where you have the opportunity to convert them into a potential lead.

What is Campaign Planning?
BizGain uses proprietary platform and tools to analyze and determine the effectiveness of each channel even before launching the campaigns. Keyword analysis tools help identify the most appropriate keywords relevant for your business which are then used to create text Ad campaigns on Google Search, Bing Search and Yahoo Search. Extensive demographic analysis helps BizGain identify the most appropriate websites and their audience profile to run your display banner Ads. More effective the targeting, better the performance of your display Ads. Facebook and LinkedIn platforms, each present hundreds of possible profile targeting combinations based on demographics such as age, gender, location, preferences, interests, education, experience etc. BizGain uses dozens of relevant these combinations to identify the target audience. Predictive algorithms in each of the above channels help estimate the effectiveness and hence better campaign planning.

How is Search Engine used to generate Leads?
Search Engines such as Google, Bing and Yahoo allow users to search for keywords and find relevant websites. Businesses can thereby promote their websites here using either Search Engine Optimization (SEO) techniques or Search Engine Marketing (SEM). SEO is the optimization technique to promote your website higher in the search result pages of different search engines for the keyword that your website wants to rank higher) without buying paid-Ads (Sponsored links) from these search engines. This technique requires both On-Page and Off-Page optimization. Search Engine Marketing: SEM is a way to buy paid-Ads or Sponsored-links on Search Engines Results Page (SERP) for relevant keywords closely related to the business products or services. Since the Ads show up only when users search for related keywords, the traffic and hence leads generated from these ads are very likely interested in buying your product or service.

How is Display Advertising used to generate Leads?
Display Ads are large colorful banner ads, found on thousands of websites promoting various products or services. BizGain uses advanced Ad planner to identify the websites and placement tools help pick specific contextually relevant pages where your banner Ads could be placed. Users when they browse contextually relevant content material on these websites, your business Ads are displayed to convince them to click or take appropriate action. These targeted users land on your website and perform the task that you intend them to.